Halftone

- Austin Website Design
- Austin Texas Web Design
- Search Engine Optimization
- Photographer
- Austin Logo Design
While up close, halftone dots can seem an unattractive assortment of tiny balls of color in strange assortments, their combination can result in myriad colors, and their distinctive use of the subtractive color scale has made the halftone technique one of the biggest breakthroughs in printing in the past two centuries. Halftone prints are comprised of tiny dots that vary in terms of their size and distance from each other. In their most simple manifestation, halftone dots can be arranged to show a gradation from black to white which, while actually consisting of disparate dots, appears from a suitable distance to be a flawless transition between shades. Web designers, newspapers, photographers, and scores of other professionals use halftone technology on a daily basis, sometimes without realizing that their printed products are actually operating through optical illusions.
In addition to the optical illusion present in our perception of a perfect gradation, halftone tricks our eyes when color enters the picture, as well. Color is created in halftone by applying different sizes of dots along the cyan, yellow, magenta, and key (black) scale in different combinations over a broad space. The semi-opaque nature of ink allows the dots to convey blended colors while in reality, no blending of ink has actually taken place. This important ability of halftone dots allows beautiful, true-to-life photos to be taken of virtually any subject, from the emerald greens of a lush neighborhood lawn in Austin Texas to the vibrant pinks of a petaled wedding cake in India. Halftone also allows digital paintings and other pieces to come to life on paper, with the colors of the azure sky over that Austin Tx lawn to the Indian bride’s rich red and gold wedding sari rendering in exact accordance with the artist’s intention.
Halftone is used by the majority of professionals with interests online, as the subtractive color process is present in nearly every color creation and representation on-screen. SEO specialists make use of halftone in search engine optimization when choosing colors or shades for links and other page elements, and social network gurus take advantage of halftone in picking the attractive and appealing colors for their pages, intent on drawing and retaining more visitors.
From its humble yet groundbreaking origins in the newspaper field in the late nineteenth century to its modern, widespread application in digital technology and printing, halftone has used the ingenuity of optical illusion to bring the world of color and shade to our lives in ways that simply weren’t possible before its development. The efficiency and relative ease of use with which halftone is created helps to ensure that this method, both artistic and technical, will have a steady place among the creative endeavors of the twenty-first century. And as more web design professionals and digital artists discover the power behind halftone, the method is likely to experience new and exciting innovations in the years to come.
NuArtisan
7000 N Mo Pac Expy Ste 200
Austin, TX 78731
(512) 712-5359












