Connecting with HR Professionals
One of the most important elements when publishing information about your products and services is to ensure that they connect accurately and effectively with the desired target audience. Information must be served up in a manner that is easy for the end user to consume; concise in nature and of importance and interest to them.
Computers In Personnel use a number of techniques to connect with their audience, who are made up of both potential prospects and existing Clients.
HR Software Email Marketing
HR professionals are notoriously busy, so one of the most effective ways of communicating with them is via email marketing. Computers In Personnel communicate with their Clients through the use of informative HTML emails, giving their Clients the option of viewing published material immediately, or at their own leisure.
Typical contents of such a communication will include: New Product Information (e.g. HR Software, Expense Management Software, Online Recruitment Software, HR Outsourcing, Workforce Management, etc), Upcoming Event Details, Product How Can I? Articles, Online Seminar Session Information and more…
Desktop News Updates
Another powerful means of devolving information that Computers In Personnel employ, is the use of ‘Desktop News’. Computers In Personnel have built an iframe into the home area of their Ciphr HR Software that allows them to serve up ever-changing news and products articles directly to the user’s desktop. This means of communicating with Clients has the added benefit of never requiring the user to navigate to such published material – but does offer links to fresh HR news and frequently updated material on the Computers In Personnel website.
HR Exhibitions, Events, Seminars and Road Shows
While Email Marketing and Desktop News Updates are powerful means of getting new messages across to Clients & Prospects immediately, no method remains as effective as meeting with the HR professionals face to face.
Computers In Personnel regularly host events based on varying themes around HR, attracting interested parties who attend and obtain the following benefits:
- Current news and updates on HR law and policies
- Talks by leading industry figures
- Updates on new developments in the field of HR Software
- Free articles on HR topics
- A useful forum in which HR professionals can network with each other
Client Feedback Forums
Finally, Computers In Personnel offer Clients an online forum in which they can provide feedback on the products and information that Computers In Personnel supply. Clients can use the forum to discuss the different ways in which they manipulate their Ciphr system in order to achieve the specific goals of their organisation or industry. In doing so, each Client receives a great deal of benefit and picks-up excellent tips on making the most of such a flexible system.
Computers In Personnel Ltd
28-30 Chapel St
Marlow, SL7 1DD
0870 366 2345